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The editors of the DFQ. Quebec French is made up of Standard French words, which represent the bulk of the vocabulary, and of regionalisms, whose number seems to be greater than in other French idioms especially in France, in Belgium, or in Switzerland. Let us make it clear right from the start that the word regionalism refers to a lexical item, be it a word, a phrase, or a meaning, that is not part of Standard French present-day usage. The word could also be used with regard to regional differences inside Quebec itself, but I will not refer to this second possible meaning in this paper.

Anglicisms are an important, though not a prevailing, part of these regionalisms, which are chiefly French archaisms, Western France dialectalisms, and local innovations. But because of a very strong movement for the purification of language that arose in the wake of the military defeat of 1 , a movement that developed into a real linguistic prohibition at the end of the nineteenth century, Quebecers have got the impression that their language has been turned upside down by the influence of English. They have the feeling that most of the differences between their French and Standard French are due to English.

This bias is still firmly rooted, even among a number of specialists. Thus we think that a first dictionary of Quebec French has to highlight the historical sources of this language. Then one can imagine the interest people involved in linguistic issues from a scientific or a social point of view take in the question of anglicisms.

Our research team had to deal with several aspects of this question while laying down the principles governing our methods and procedures and while 96English Borrowings in the DFQ editing a series of articles that appeared in a first installment of the dictionary, published last February.

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Learn more about Amazon Giveaway. Set up a giveaway. There's a problem loading this menu right now. This is confirmed by the many degree and master courses in marketing that every year attract a great number of students, also, and above all, in Italy.


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Most students learning marketing require a broad and complete picture of basic marketing principles and practices. They need texts that guide them through the great variety of topics within this subject, without confusing or bewildering them. That can be quite easy for English native-speakers, who master the language and have at their disposal huge amounts of texts and research articles to consult and study.

The situation becomes rather frustrating for non-native, in particular Italian students, who not only have to cope with the study of marketing itself, but also have to decode the language. The linguistic barriers in this field are very high, mainly because today there are no specialized English-Italian marketing dictionaries available.

Most students and practitioners have to rely on general business bilingual dictionaries, which often do not include all the marketing related terms, and cannot be considered satisfactory for those working in this field. Therefore this study was conceived as a first step towards the compensation of the lack of linguistic tools for marketers. In order to achieve this objective the work was divided in three parts.

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In the first part the theoretical background is exposed. In particular the volume starts with an overview on Corpus Linguistics, as methodological basis for pursuing linguistic research; then, after defining what corpus linguistics is, it proceeds with tracing the steps in the evolution of corpora, their main features, the various programs to create and elaborate corpora. In particular a paragraph is dedicated to the application fields of corpus linguistics, and to the relationship between corpora and lexicography, outlining the great impact that this linguistic methodology has had on the creation of dictionaries in the last decades.

The first part continues with the investigation on the use of corpus linguistics in ESP studies, and therefore with the features of specialized corpora. Then marketing and its specialized language are defined. The second part of the volume opens with the definition of the objectives, approach and methodology of the present research study.


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Then it concentrates on the creation of the main corpus, named MRACorpus Marketing Research Articles Corpus since it is made up of research articles of Marketing Journals; and on the retrieval of the reference corpus, the WikiCorpus, created from a snapshot of all the articles in the English part of Wikipedia that was taken in April By comparing the two corpora a list of keywords was generated, and 32 selected for the study.

This second part ends with the terminological tables of the selected keywords; these table include information about the terms, such as the frequency, in figures and percentage, and the position of the entry in the MRACorpus; the etymology; the equivalence in Italian; the definition; the context of use; and the concordances of each term. The final part of the research makes a step forward in the analysis. In order to complete the study of each keyword, an explanation of their business meaning is presented, and further insights on the equivalence in Italian is offered. Moreover, the study of each term is equipped with collocation tables, which represent the most frequent and significant collocations, accompanied by their rendering into Italian.


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The first part of this chapter concentrates on theoretical clarifications concerning collocations, their measurements and tools used in the study; and linguistic inference, especially loanwords; while the second part is dedicated to the study of the selected keywords. The final aim of this study is to deeply dig into the language of marketing, studying terms and contexts of use, but it also gives a close-up look to the Italian marketing specialized language pervaded by anglicisms, in order to understand them and to provide scholars and marketers with a useful tool to consult when approaching this matter.

The aspiration of this research is to be a considered a starting point towards the creation of an exhaustive specialized marketing English-Italian dictionary, and obviously does not intend to be a thorough study on the subject.

The concluding results of the study are illustrated in the two appendixes, including all the terms analyzed presented in form of glossaries. It has been shown on many occasions that the influence of the virtual channel on the real business is quite high. A good virtual image acquired online can play a crucial role in the build-up of an organization image, even in the real A good virtual image acquired online can play a crucial role in the build-up of an organization image, even in the real world - especially in the cases of tourism related businesses Baggio, Tourists buy before they can experience and the quest for information is a critical stage in the buying process Detlor et al.

As regards hotels, available functions of the web page usually include information about: The version provided in the various languages is typically the exact translation of the contents provided in the mother tongue description. This corpus-driven contrastive study aims at analysing the cultural impact and influence on the choice of hotel accommodation.

Through the comments left on the selected websites by tourists, the study intends to outline the cultural identity of the two countries put in comparison, highlighting the features considered essential by both Italians and Britons according to traditions, customs and habits. The final end of this article is, therefore, to prove that tourist information, provided by operators of this industry, need to take into account the cultural identity of the people they are addressing their message to, in order to make the interaction with customers significant.

Using the Web to communicate culture-bound customized messages is a way of creating targeted campaigns with a relatively limited amount of resources. In this context, the impact of culture-bound website translation may assume an important role in attracting and retaining customers.