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Anything that is going to be generic, informational or not link the consumer to a specific company brand will be invalid to trademark. Once you believe that you have a valid slogan that will not confuse consumers when used commercially, you will need to go online to file for a trademark.


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The application process begins by searching for similar trademarks in your same industry. The database is a good starting point for your research, but trademarked slogans could still be in circulation either registered at the state level or even unregistered that you will not be able to take. Trademarking a slogan will not only protect it from being used by other similar companies, but also protects a company from unknowingly infringing upon an existing logo once approved by the government. Having an attorney help with this part of the process will not only save the money from the rejection of your trademark due to poor research, but will also help in further legal action.

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That Stupid ‘COEXIST’ Slogan

We're offering repeat customers free access to our legal concierge to help with your next job. They can't solicit or collect donations from others, even on their own time.


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  6. The rules cover all workers who fall under the executive branch, but not to members of the military or people who work for Congress or the courts. Tomas Strouhal, a postal worker from Quarryville, Pennsylvania, wasn't well-versed in the rules when he put a Trump bumper sticker on the car he parks at work before switching to a mail truck for his route.

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    It turned out, neither was his supervisor. After another worker complained, Strouhal, 23, was called in and told to remove the sticker or risk being fired, he said. He took it down, but then discovered that he's actually allowed to have one political bumper sticker on his personal vehicle, even if he parks it at work. It's almost like they were discriminating in a way, too, because a lot of people don't like Trump.

    The limitations get even more confusing at the higher levels of government. Most workers fall under the "less restricted" category, but some, including those who work for the FBI, the CIA and parts of the Justice Department, are "further restricted," which comes with rules of its own.

    How to Trademark a Slogan - Free Legal Resource on UpCounsel

    Two government workers get a free pass: At the White House, a handful of aides are permitted to work on the logistics like scheduling and travel arrangements to facilitate the president's campaign appearances and other political activity. Yet the rules can be tricky for prominent officials like Cabinet secretaries, who are sometimes called upon to campaign for their party's candidates and are often asked about politics when they appear in public.

    Among the most important things for a slogan-writer to understand is the demographic—exactly who is buying that button, bumper sticker or magnet from the store. Wendy Dager is a professional freelance writer who sees life as a series of one-liners. For more about Wendy, visit http: To search in site, type your keyword and hit enter.