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On your website, use client testimonials and information about your services. Do you provide free consultations and can they be booked online? Finding an agent is difficult enough. Make the process for connecting to your client as seamless as possible.
10 Real Estate Social Media Marketing Strategies That'll Bring in New Business
With the new feature to link Facebook Groups to a Facebook Page, you can offer even more personalized services to clients. Using Facebook Groups is a good way to navigate around the Facebook algorithm. Ideally, clients would be able to post in the Group and help each other through the selling or buying process.
Mid-America Association uses regional Groups to connect professionals in the area and to post helpful advice. A new feature for Facebook Pages, video covers automatically play when someone lands on your Page. For bonus points, edit your call-to-action button to match the video. Live Urban Denver uses a video cover for their Page, which quickly tells any new visitor what the company is all about.
Using Facebook Live for business lets you provide a behind-the-scenes, unedited look of a property. If you promote it before the listing goes up, it gives your followers a feeling of an inside scoop. These videos are excellent at engaging your audience and are often highly ranked in Facebook feeds. Want more tips on how to run a Facebook Live stream from beginning to end?
Check out this guide. Facebook has new capabilities for posting degree photos and videos.
Using degree videos or photos like below are a good way to change up your post types. If you receive a lot of similar messages and questions that could be easily answered, perhaps a Facebook Messenger chatbot could work best for your organization. See our chatbot builder in action here! If you need more information on creating your own chatbots check out our complete guide. Staging and photography can be vastly underrated. Having an empty house with a sterile environment makes it more difficult for anyone to picture themselves living there.
Photography makes a difference and the better the photos, the more attention-grabbing they will be on a highly visual network like Instagram. Iglesias Realty Group is geared toward high-end clients, so their posts and photography reflect that sentiment. This contempoary-style, waterfront home in Hallandale Beach provides easy ocean access.
Online lead generation is a crucial skill for real estate marketers. And when it comes to generating real estate leads online, your landing pages could mean the difference between a new lead or missed opportunity. The first thing you need to know is you should have multiple landing pages. All too often, real estate agents make the mistake of using a single landing page for all their lead generation efforts. But then on your homepage, you might include a lead generation form similar to what Blue Sky does for people to schedule a consultation. Creating landing pages that convert is both an art and a science.
It takes a lot of testing to get right. But here are a couple resources to help you out. In this helpful post, Instapage talks about the various ways to create real estate landing pages while Unbounce provides some easy templates for you to use. As part of your lead generation toolkit, set up keyword searches in Twitter to alert you when people are looking to buy or sell a home.
You can narrow your searches down with zip code targeting. The best way to handle Twitter keyword searches is to automate the alerting process. This way you can be sure to never miss out on new lead opportunities due to overlooking a Tweet. One of the better ways of engaging your local community is by sponsoring events that you care about. Tools such as Buffer and Hootsuite are great tools to use to schedule your social media posts for your real estate business.
Every real estate website seems to have a blog, but many blogs are either inactive or fail to provide any real value for their audience. Your blog posts should help you show your expertise in the real estate market and they should be optimized to attract new prospects to your website and social channels. Coming up with real estate blog ideas can be difficult, but here are some examples of blog post ideas you can use to help improve your real estate marketing: Put yourself in the shoes of a new homeowner who may already be in the area or those looking to move into the area.
What would you want to know? Chances are someone else is wondering the same thing. To give you a better idea of some great real estate blogs, here are a few real estate blogs that generate a ton of traffic and have posts that are a key part of their lead generation. They focus on local content and on information that homeowners and home buyers actually want to see.
The BREL team also includes posts focused around the consumer. Another great real estate blog you should check out is by Zillow. These blog posts provide value to their audience and help their readers make more informed decisions. Facebook is a widely used platform that homeowners and home sellers are actively on. Many real estate businesses have great success using this platform Success from both paid and organic content and it is your time to join in and take advantage.
Some popular real estate Facebook post ideas include: What you want to avoid is overselling your audience. No point in pushing a sale, when your followers are not looking to buy or sell. Give your audience value and awareness so that when the time comes, your real estate brand will be the first thing on their mind.
Here is a detailed post we wrote on 14 practical Facebook post ideas all businesses should use. Facebook offers more than just a social environment for people and pages.
Create great lead-gen campaigns
With the mass amount of users on the website expressing interest and showing behavior, Facebook has access to an enormous amount of valuable data. Paid advertising on Facebook can be very cost-effective if done right. As a real estate business, you can target your ad to an audience in a very specific area with specific interests. Along with that, you can choose to target an audience based on their spending habits, their household income, their relationship status, and much more.
This opens up a window of opportunity for real estate businesses to get creative and to form great ads to connect to their prospects and leads. The influence of social media and online marketing has made a significant impact on the real estate market. Social media has changed the way that real estate businesses reach their clients and has forced companies to be more interactive and more customized to their audience. Time is always a rare resource for business owners and real estate brands are no different.
Allocating time and money to real estate social media marketing can be tough, but there are several tools and ways for real estate companies to minimize this. By optimizing ads and social media posts, businesses should see better performance on social posts. Focus on generating content surrounding your end-user. Put yourselves in the shoes of your consumer.
What would you like to see if you were buying and selling a home?
Cater content and you will be able to see great results for your real estate brand. Subscribe below so you don't miss out! Using the Right Real Estate Hashtags to Optimize Your Content Hashtags are often misinterpreted as a tactic with the sole purpose to increase likes on a social media post.